I'm Jim Hagedorn, Chairman and CEO of The Scotts Miracle-Gro Company.
We appreciate your interest in our 2011 Corporate Responsibility Report, which I'm
pleased to say is our first following GRI guidelines.
In this report, you'll see how our associates around the world are working every
day to make sure we're earning the trust of consumers, who are at the heart of our
business. We are constantly striving to make our products more effective, easier
to use and better for the environment.
This is a commitment that all of our associates take seriously, and one that I take
I've been in or around this business nearly my entire life.
My father, Horace, founded Miracle-Gro in 1950, and my family remains the largest
shareholder in Scotts Miracle-Gro to this day.
As this business has grown over the years, we have been adamant in our desire -
not just to provide effective products for consumers - but to make sure our products
can be used responsibly in the environment.
I believe we've been successful, though I recognize our journey is not complete.
In fact, you'll see in this report that we are continuing to make improvements and
to challenge ourselves to do even better in the critical area of sustainability.
This is important for several reasons.
First, I believe it is the job of all of us to do what we can to protect the environment.
But, secondly, our business is really all about the environment.
If you think about lawn and gardening activities, they are entirely about caring
for the Earth.
Gardeners, at their very core, are passionate about the environment. And we are
For ScottsMiracle-Gro to reach its potential we must never forget that we ultimately
work for the consumers who trust us to deliver on the promise of some of the most
recognized brands in the world.
And we can't impose our ideals on them, because they are incredibly diverse.
…One may have decades of experience in the garden… but another may be a 6-year-old
planting a seed for the first time…
...To some consumers, a garden is a showcase in a suburb… but to others, it's a
single potted plant on the fire escape of an apartment building in a major city…
…Some consumers want perfectly manicured lawns… but some are willing to live with
a few weeds here and there, or may prefer shrubs and native grasses to turf…
The fact is, in one way or another, every consumer places their trust in our company's
products or services, and they need to know we're committed to earning that trust.
This report will explain that our research and innovation are focused on products
that are simple, sustainable and significant.
This means our products should meet consumer expectations for ease of use, they
should help consumers enhance and protect the environment around them, and they
This is not a static exercise…
we're committed to continually evaluating the sustainability profiles of our products.
As science and technology continually evolve, it is a business imperative that we
stay ahead of the curve.
It may surprise some to learn that ScottsMiracle-Gro has become the largest marketer
of organic lawn and garden products in the world, and that segment of our business
is increasing every year.
In fact, nearly half of consumers entering the category for the first time are looking
for natural and organic products. We are committed to developing even more of them
and recently announced a partnership with a leading-edge research company to do
We are also leading our industry in efforts to ensure water quality for generations
to come, and in 2011, we announced that almost all of our lawn fertilizers, including
our market-leading Turf Builder brand, will be phosphorus free by the end of 2012.
This is a direct result of our work with government and environmental stakeholders
in several regions of the United States, and this kind of collaboration is happening
globally as we seek out the thoughts and ideas of experts and stakeholders outside
of our company.
I'm also pleased with our progress in reducing the environmental footprint of our
operations around the world. As you'll see in the report, we are reducing the amount
of waste material we send to landfills, reducing our energy use and finding alternative
sources. We're also reducing our overall carbon emissions.
Additionally, we're making progress toward more sustainable sourcing of peat for
our growing media products, especially in Canada and the United Kingdom.
In markets across the U.S., our Scotts LawnService business is making good progress
in not only reducing its operational footprint, but leading in efforts to train
its technicians in best management and sustainable application practices.
While we see all of these accomplishments as positives, we know there's more work
to do, and I'm convinced that our associates are committed to achieving the sustainability
goals outlined in this report.
I'm confident about our associates' future success because of the sense of family
that's embedded in our culture. While my father founded Miracle-Gro in 1950, it
was in 1868 when a civil war veteran named O.M. Scott founded what would eventually
become The Scotts Company. He set up shop in the small town of Marysville, Ohio,
and we're still there today.
Being headquartered in Marysville says a lot about who we are. Generations of families
have worked at ScottsMiracle-Gro, including my own - and they still do today, not
only in Ohio, but in locations around the world.
ScottsMiracle-Gro is a high-energy and dynamic company that cares about its associates
and shares a feeling of family that is increasingly rare in today's marketplace.
We cherish this reality and will do everything we can to protect it. Many times
our communities are extensions of our families, and I'm very proud of the way our
company and our associates contribute their resources and labor of love to their
As you'll see in this report, we take pride in using our resources and expertise
to improve the communities that we live and work in every day.
This commitment is most visible in our GRO 1000 initiative … a multi-year commitment
to create or support at least 1,000 community gardens and green spaces. Some of
these gardens will be in small towns and will serve as gathering places for local
citizens to grow vegetables to be donated to food banks. Others may be healing gardens
to provide therapy and relief to service members returning home from battle.
And others will be in highly visible venues, such as the U.S. Botanic Garden, the
New York Botanic Garden, the Franklin Park Conservatory in Columbus, Ohio, The Great
Park in Southern California, and others in Europe and Canada. These are magnificent
public gardens and we are delighted to be a major supporter of each.
All of the good work that we do -- and will do -- adds to the legacy of our company.
All of us at ScottsMiracle-Gro know that we are just temporary stewards of one of
the best consumer companies in the world today, so we have a duty to leave this
company in better shape than we found it.
That's why we are sharing this report with you, and why we want to be transparent
about our commitments and our progress. In some areas, we have reason to be proud
of our accomplishments, and we will point that out. In other areas, we know we can
do more, and we will point that out as well.
So I hope you'll take some time to learn about the progress we have made - and the
challenges we face -- as a company that is growing into more and more markets around
the world. I also hope you'll take some time to provide feedback to us, and you'll
find several opportunities to do so in the report.
On behalf of our thousands of ScottsMiracle-Gro associates around the globe, we
hope you'll see that the roots of our company run deep… that we're committed to
a strong, sustainable future…. and that we're working every day to make good on
our vision: … to help people of all ages express themselves on their own piece of
Chairman and Chief Executive Officer
The Scotts Miracle-Gro Company